By Callum The global iGaming landscape is evolving faster than ever, and one company continues to redefine what is possible: Soft2Bet. Recognized as a technology-driven powerhouse, Soft2Bet delivers advanced turnkey solutions, next-generation gamification, and highly scalable platforms that empower online casino and sportsbook operators worldwide.
Founded in 2016 and led by visionary entrepreneur Uri Poliavich, Soft2Bet has grown into one of the most influential brands in the industry. The company’s award-winning technologies, regulated-market expertise, and innovative product leadership have positioned it as a key force shaping the future of online gaming.
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What Is Soft2Bet?
Soft2Bet is an international iGaming technology provider known for delivering state-of-the-art turnkey solutions to operators across regulated markets. The company operates as both a B2B supplier and a successful B2C brand group, offering everything from customizable front-end experiences to its industry-leading MEGA gamification system.
With more than 19 licenses across 11 jurisdictions, Soft2Bet has built strong regulatory credibility and continues to expand into new markets, including North America.
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Background and Vision of Uri Poliavich
Soft2Bet was founded by Uri Poliavich, an innovator whose mission was to modernize the iGaming sector through personalized, gamified, and data-driven user experiences. Under his leadership, the company rapidly scaled from a small startup into a global leader recognized with major industry awards.
P oliavich’s drive for innovation led to the development of MEGA (Motivational Engineering Gaming Application), a breakthrough gamification solution that has transformed how operators engage and retain players.
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MEGA: The Platform Revolutionizing Gamification
Launched in 2023, MEGA is Soft2Bet’s flagship innovation—a full gamification solution that boosts player engagement and drives measurable revenue growth. Unlike traditional gamification “engines,” MEGA is a comprehensive solution designed to influence the entire user journey.
Key Benefits of MEGA
MEGA has demonstrated exceptional performance across Soft2Bet-operated brands and partner operators:
4× increase in player screen time
65% increase in Net Gaming Revenue (NGR)
50% increase in deposit amounts
45% increase in ARPU (Average Revenue Per User)
What Makes MEGA Different?
Customizable gamified worlds
Collectibles, achievements, and interactive maps
Personalized bonus triggers
Intelligent segmentation
Seamless integration with existing casino or sportsbook systems
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Availability and Market Expansion
Soft2Bet holds 19 licenses across 11 regulated markets, including:
Denmark
Sweden
Ontario (Canada)
Romania
The company has announced its entry into the United States, with New Jersey targeted as its initial market. This expansion into North America reflects Soft2Bet’s long-term focus on global accessibility and compliance-driven growth.
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B2C Brand Portfolio
Soft2Bet’s proprietary brands are recognized for offering localized, high-performing experiences tailored to specific audiences. Each brand is built with a unique theme, multilingual support, and dynamic gamification layers that enhance entertainment value.
Notable Brands
Betinia – Denmark, Sweden
Campobet – Denmark, Sweden
Tooniebet – Ontario, Canada
Quickcasino – Sweden
Don.ro – Romania
These brands benefit from Soft2Bet’s robust PAM (Player Account Management) system, advanced analytics, and large portfolio of 12,500+ games.
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B2B Solutions for Operators
Soft2Bet provides complete turnkey solutions that enable operators to enter markets efficiently and scale rapidly.
Key Components of Soft2Bet’s B2B Offering
Frontend Customization
Operators can choose from highly customizable templates or fully bespoke designs.
Casino Integrated Solution
Access to 12,500+ games from leading global providers.
Sportsbook Integrated Solution
Comprehensive sportsbook systems with market-leading coverage and odds.
Managed Services
Customer support
KYC and compliance
Risk and fraud management
Localization
CRM operations
Payment Integrations
Supports 70+ payment methods, including next-gen digital wallets.
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Soft2Bet Invest: Fueling the Future of Innovation
In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund designed to accelerate innovation in iGaming and casual gaming. The fund backs startups and innovators who want to scale groundbreaking ideas.
Soft2Bet Invest was honored with the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe — a testament to its commitment to strengthening the industry’s future.
Goals of Soft2Bet Invest
Support early-stage and emerging gaming ventures
Provide financial, technical, and business mentorship
Accelerate innovation in gamification, analytics, and player engagement
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Commitment to Responsible Gaming
Soft2Bet places a strong focus on player protection, fair play, and responsible gaming. The company complies with some of the world’s strictest regulatory standards and implements additional safeguarding measures.
Responsible Gaming Programs Include:
Dedicated risk & compliance teams
Self-exclusion tools
Deposit and session limits
Real-time activity monitoring
Anti-fraud protocols
Independent third-party audits
Soft2Bet’s high compliance standards strengthen trust across partners, regulators, and players worldwide.
Unique Features That Set Soft2Bet Apart
Soft2Bet’s innovation-driven culture has led to several standout differentiators:
Customizable Gamification
Operators can create unique, localized gamified worlds using MEGA.
Flexible Integration
Gamification layers can be toggled on or off or customized per region.
Comprehensive Game Portfolio
Over 12,500 games plus 1 million annual live events.
Global Accessibility
Supports 20+ languages and 70+ payment methods.
These strengths make Soft2Bet one of the most desirable partners for operators entering regulated markets.
Awards and Recognition
Soft2Bet has earned major industry awards from EGR, SBC, SiGMA, and others.
Triple Winner at Global Gaming Awards EMEA 2025
Executive of the Year – Uri Poliavich
Platform Provider of the Year
Product Launch of the Year (MEGA)
Additional Awards
iGaming Sword Award 2023 – Turnkey Supplier of the Year
Multiple product and innovation recognitions across Europe
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Soft2Bet on Social Media
Instagram: @soft2bet_group
LinkedIn: Soft2Bet Company Page
These accounts share updates on product launches, events, and insights into the company’s technology and culture.
Final Thoughts: Why Soft2Bet Leads the Future of iGaming
Soft2Bet’s rise from a visionary startup to a global leader reflects its commitment to innovation, player engagement, and responsible operation. With groundbreaking tools like MEGA, a rapidly expanding presence in regulated markets, and a deep focus on technology-driven growth, Soft2Bet is driving the next chapter of the iGaming industry.
Whether through its top-tier B2C brands or its customizable B2B solutions, Soft2Bet continues to set new standards for excellence, creativity, and performance worldwide.