Millions of creators upload their videos every day, and they are all trying to accomplish the same thing, which is to get their content out to as many people as possible, and make their videos go viral. But the competition is fierce. The greatest struggle for a creator is getting engagement on their videos. 

It is not enough to get views; likes, comments and shares are just as important when it comes to how the algorithm works. This is why buying YouTube likes is a new trend moving at a rapid rate – this is an effective method for creators to get an instant boost for their videos.

Determining the Value of YouTube Likes

First off, it is important to understand how it works. When a viewer likes your video, it sends a really strong signal to YouTube’s algorithm that this content is worth engaging with. The algorithm believes this video is worthy because it is engaging and people are liking it, and YouTube starts to recommend the video to more people. In simple terms, likes means visibility. Once you accumulate likes, you are creating a cycle; more likes get you more reach, and more reaches creates growth. 

Struggles and Competition for Creators 

Right now, uploading content on YouTube is the easiest thing to do, but the hardest thing to do is promote that content. There are thousands of creators in every niche, gaming, tech reviews, fashion, cooking, etc. Every creator wants his content to go viral, but when a new creator starts with no audience, no recognition, they have almost no chance of being successful. When a new creator begins their journey, nobody cares about their content, and they have so few likes that the video/page is not taken seriously. Likes have a way of creating “social proof”. When a viewer sees thousands of likes on a video, they will believe that there is value in that video. This is why buying likes has become a short cut for new creators that provides them credibility.

The Psychology of Buying Likes 

Human psychology is simple. We gravitate towards things that have already been validated as popular. If a restaurant always has long lines of people waiting to eat, it is almost certain that the food will be good. Similar on YouTube, if a video has lots of likes, it is assumed to be trustworthy. Creators are aware of the psychology of the buyers and take advantage of this by buying likes. After the creators buy likes, it then becomes easier for organic users to find their content to engage with because they are attracted to that “social proof” they see in the form of likes.

Instant boost and growth spurts

The greatest benefit to creators is that they get an immediate boost by buying.  But if the number of likes on the video is strong in the first days, that is generally enough for the video to hit the explore and recommended areas of YouTube. Basically, it is an accelerator. When a creator achieves a result in six months, they can replicate that in 2-3 weeks. For this reason, this is an increasingly trendy vehicle.

Role of content quality

While it is important to understand that it is a support system, then content quality cannot be replaced. If you just buy likes but you do not have content, growth will cease in the long term. Paid likes will trigger an acceleration, but if the audience does not engage with the content, they won’t follow you, or comment. Therefore, a creator needs to focus on the quality of their content, how engaging the content is and whether it is audience-centric. Paid likes merely allow the creator to trigger an acceleration of a video, but the true power has always existed in the content.

Market Demand and Influencer Culture

Today, influencers and brands are both using YouTube as a platform for their marketing. When influencers sign a brand deal, brands dive into their engagement metrics, specifically likes and engagement. When a content creator’s video content receives consistent high numbers of likes, they become more credible in the eyes of the brands they work with. Thus, buying likes serves as an investment for influencers because the more attention and likes they receive, the more opportunities come their way. This is a part of an investment strategy that cannot be ignored.

The Future of YouTube Growth Strategy

YouTube will be even more competitive going forward. New creators join the platform yearly and content options for audiences keep growing. Buying likes is just one of the current methods available and may be a higher form in the future. However, the creators who build genuine legitimate content and can balance their growth between organic and buying growth have success in the longer term. The future creator will be the one who is smart enough to develop their strategy and avoid losing their trust from the audience.

Conclusion

For the most part, purchasing YouTube Likes is a risky, yet very effective strategy. It provides that initial boost to the creators and allows their videos to reach more individuals. But this does not mean that the creator should dismiss the quality of the content. The real combination of success that exists will always be high quality content + smart strategies + temporary boost from paid components. If creators understand the balance and conduct themselves accordingly, there is little doubt that they can experience success in their growth on YouTube.