By Callum 
Facebook isn’t dead. I know everyone keeps saying it is, but let me tell you something: while all the marketing gurus are busy chasing the next shiny platform, smart businesses are still making serious money on Facebook. The difference between 2025 and five years ago is that you can’t just wing it anymore. The days of posting random updates and watching your follower count explode are long gone.
But here’s what most people miss: Facebook’s algorithm might be pickier now, but it’s also more powerful. When you crack the code on what works, your content can reach thousands of people who’ve never even heard of your business. The trick is understanding that growing a Facebook following in 2025 requires a completely different playbook than it did back when everyone was playing Farmville.
I’ve watched countless businesses struggle with Facebook growth, posting consistently for months with almost nothing to show for it. And I’ve also seen businesses go from a few hundred followers to tens of thousands in less than a year. The difference isn’t luck. It’s strategy.
Why Facebook Still Matters for Your Business
Before we get into tactics, let’s address why you should even care about Facebook followers when everyone’s obsessed with Instagram and TikTok.
First off, Facebook has 3 billion active users. That’s not a typo. While younger demographics might prefer other platforms, Facebook still dominates when it comes to purchasing power. The people on Facebook actually buy stuff, and they’re not just browsing for entertainment.
Second, Facebook’s targeting capabilities for both organic reach and paid advertising are still unmatched. When you build a genuine following on Facebook, you’re creating an audience that you can segment, retarget, and convert in ways that other platforms can’t touch.
Third, Facebook groups and communities create depth that surface-level engagement on other platforms just can’t replicate. When someone joins your Facebook group or follows your page, they’re making a bigger commitment than hitting follow on Instagram.
And let’s talk about something nobody mentions: Facebook followers tend to be more forgiving and loyal. They’re not jumping to the next trend every five minutes. If you provide consistent value, they stick around.
The Biggest Mistake Everyone Makes
The number one mistake I see businesses make on Facebook is treating their page like a billboard. They post promotional content, wait for followers to magically appear, and then wonder why nothing happens.
Here’s the truth that hurts: nobody wants to follow a page that just advertises to them. Think about your own behavior. When was the last time you followed a business page because you wanted to see more ads? Exactly. Never.
People follow pages because they get something out of it. Entertainment, education, community, exclusive deals, behind-the-scenes access, or just content that makes them feel something. If your page doesn’t provide at least one of these things, you’re not going to grow.
The second biggest mistake is inconsistency. Posting three times one week, then disappearing for two weeks, then posting five times in one day. The Facebook algorithm rewards consistency, and more importantly, your audience does too. When people don’t know when to expect content from you, they mentally check out.
Creating Content That Actually Makes People Click Follow
Let’s get specific about what kind of content builds followings on Facebook. Because posting pretty pictures with inspirational quotes isn’t going to cut it anymore.
Video content absolutely dominates Facebook right now. Not professionally produced commercials, but authentic, valuable video content that people actually want to watch. This could be quick tips, behind-the-scenes looks, customer testimonials, or even just you talking about something relevant to your industry.
The sweet spot for Facebook video is between 1-3 minutes. Long enough to provide real value, short enough that people actually finish watching. And here’s a critical tip: add captions. Most people watch Facebook videos with the sound off, so if your content requires audio, you’re losing 85% of your potential viewers.
Educational content performs incredibly well on Facebook. People share content that makes them look smart or helpful to their friends. When you teach people something useful, they share it, and that’s how you reach new potential followers.
Story-driven posts get insane engagement. Share customer success stories, tell the origin story of your business, talk about the challenges you’ve overcome. People connect with stories in ways they don’t connect with generic promotional posts.
Controversy works, but use it carefully. Taking a stance on industry debates or challenging conventional wisdom in your niche gets people talking. Just make sure you’re prepared for both positive and negative responses.
Your Facebook Page Setup Matters More Than You Think
Most business pages are set up wrong from day one, which tanks their growth potential before they even start.
Your profile picture should be your logo, clear and recognizable even at small sizes. Your cover photo is prime real estate that most businesses waste with generic stock photos. Use this space to communicate what you do, showcase a current promotion, or feature social proof like customer testimonials.
The About section needs to clearly explain what you do, who you help, and why someone should care. Don’t write a corporate mission statement that nobody will read. Write like you’re explaining your business to a friend at a coffee shop.
Call-to-action buttons matter. Whether it’s “Shop Now,” “Contact Us,” “Sign Up,” or “Learn More,” make it obvious what action you want visitors to take. Change this button based on your current business goals.
Pin your best performing post to the top of your page. When someone discovers your page, this is the first thing they’ll see after your cover photo. Make it count. Pin something that showcases your value proposition and ideally has strong engagement already.
The Power of Facebook Groups
Here’s a strategy that’s working incredibly well right now: building a Facebook group alongside your business page.
Groups create community in a way that pages simply can’t. In a group, members talk to each other, not just to you. This builds much deeper connections and loyalty than a page ever will.
You can grow your page by driving people to your group first. Groups tend to have better organic reach than pages, so it’s often easier to build momentum there. Then, promote your page within the group to people who are already invested in your community.
The key to successful groups is providing real value and facilitating genuine conversations. Don’t just use your group as another place to blast promotional content. Ask questions, start discussions, feature members, and create a space where people actually want to hang out.
Engagement Strategy That Actually Works
Growing your Facebook following isn’t just about posting content and hoping for the best. It’s about strategic engagement that builds visibility and relationships.
Respond to every comment on your posts, especially in the first hour after publishing. Facebook’s algorithm heavily weights early engagement, so those first few interactions determine whether your content gets shown to more people.
Engage with other pages in your industry. Not competitors necessarily, but complementary businesses. Leave thoughtful comments on their posts, share their content when it’s relevant, and build relationships with other business owners. This gets your page in front of their audiences.
Go live regularly. Facebook Live gets prioritized in the algorithm, and it’s one of the best ways to build authentic connections with your audience. You don’t need a fancy setup. Just your phone and something valuable to share.
Use Facebook Stories daily. Stories don’t get as much attention as posts, but they keep you top-of-mind with your existing followers and help with algorithmic favor. Share quick updates, behind-the-scenes moments, or quick tips.
Create posts that encourage conversation. Ask questions, request opinions, create polls. The more comments a post gets, the more Facebook shows it to people. Posts that spark discussions in the comments section get massive reach boosts.
Timing and Consistency Beat Perfection
One of the biggest barriers to consistent posting is perfectionism. Business owners spend hours crafting the perfect post, perfect image, perfect caption. Then they burn out and post nothing for weeks.
Here’s permission to lower your standards: a good post published consistently beats a perfect post that never goes live. Your audience would rather see regular content from you than wait for your masterpiece.
That said, timing does matter. Post when your audience is actually online. Check your Facebook Insights to see when your followers are most active. For most businesses, this is weekday evenings and weekend mornings, but your audience might be different.
Posting frequency matters less than you think, but consistency matters more than you think. Three quality posts per week on a reliable schedule will outperform daily posts that are hit or miss. Your audience learns when to expect content from you, and the algorithm rewards reliability.
Batch create your content. Set aside a few hours once or twice a month to create a bunch of posts at once. Then schedule them out. This eliminates the daily stress of “what should I post today?” and ensures you never miss your posting schedule.
The Role of Strategic Growth Services
Let’s talk about something most marketing guides avoid: the reality of jumpstarting growth with strategic services.
Building a Facebook following from scratch is brutally slow. The algorithm doesn’t show your content to many people because you don’t have social proof yet. But people don’t follow you because your page looks empty. It’s a catch-22 that stops most businesses before they ever gain traction.
Strategic use of Facebook page likes and engagement services can break this cycle. When your page has a foundation of real followers and engagement, the algorithm takes you more seriously. New visitors see an established page and feel more confident hitting that follow button.
The key word here is “strategic.” This isn’t about buying fake followers from bot farms. It’s about building initial momentum with real engagement that makes your subsequent organic growth efforts actually work.
Think of it like opening a restaurant. You could wait for word-of-mouth to slowly build over months, or you could invite friends and family for a soft opening to create that initial buzz. Both approaches work, but one is significantly faster.
Many successful pages use this as part of their growth strategy, though few talk about it openly. It’s a tool, not a shortcut. You still need great content and genuine engagement, but it helps you overcome the cold start problem that kills most new pages.
Leveraging Facebook Ads Strategically
You can’t talk about Facebook growth without discussing ads, even though this article is focused on organic growth. Here’s why: even a small ad budget can dramatically accelerate your organic growth efforts.
Run “Page Like” campaigns targeting your ideal audience. These are relatively inexpensive and directly build your follower count. Start with $5-10 per day and target people who’ve engaged with similar pages.
Boost high-performing organic posts to reach new audiences. When you create a post that’s already getting good organic engagement, amplify it with a small ad budget. This compounds your results and gets your content in front of people who are likely to follow.
Use retargeting to convert website visitors into Facebook followers. If someone visits your website but doesn’t follow your page, you can retarget them on Facebook with content that encourages them to do so.
The beauty of combining organic and paid strategies is that they reinforce each other. Ads bring new people to your page, your organic content converts them to engaged followers, and those engaged followers help your organic content reach even more people.
Creating Share-Worthy Content
The fastest way to grow your Facebook following is through shares. When your existing followers share your content, you reach their entire network. One viral post can add hundreds or thousands of followers overnight.
But what makes content share-worthy? It’s usually one of a few things: it makes people laugh, it teaches them something valuable they want to pass along, it confirms their beliefs, it surprises them, or it evokes strong emotion.
Lists and how-to content get shared constantly. “7 Ways to…” or “The Ultimate Guide to…” posts perform well because they’re packed with value and easy to save or share.
Controversial opinions (within your niche) spark conversations and shares. If you’re in the fitness industry, challenging a popular diet myth will get people talking and sharing.
User-generated content campaigns encourage shares organically. Run contests that require people to share your post to enter, or create hashtags that people use when posting about your products.
Emotional stories spread like wildfire. Customer transformation stories, your own business challenges, or even industry news that impacts your audience emotionally will get shared far more than promotional content.
Building Credibility Through Consistent Value
Your Facebook page needs to be seen as a valuable resource, not just a place where you sell things. When people think of your page as a source of useful information or entertainment, they follow and engage.
Share industry news and insights, not just your own content. Curate valuable information from across your industry. This positions you as a thought leader and gives you content to post even when you don’t have original material.
Answer common questions in your niche. Create posts that address the questions your customers ask most frequently. This provides immediate value and showcases your expertise.
Feature your customers and their success stories. This serves double duty: it provides social proof while making your customers feel valued. They’ll share these posts, exposing your page to their networks.
Encourage authentic engagement on your posts by creating content that invites participation. Ask your audience to share their experiences, vote on options, or contribute ideas.
The Long-Term Mindset
Building a meaningful Facebook following isn’t a sprint. The businesses that win on Facebook are the ones that play the long game while executing smart short-term tactics.
You’re not just collecting followers. You’re building relationships with potential customers who will eventually buy from you, refer others to you, and defend you when someone leaves a negative review.
Track your progress, but don’t obsess over daily fluctuations. Look at month-over-month growth and focus on trends rather than daily numbers. Some weeks will be slower than others, and that’s completely normal.
Double down on what works. Pay attention to which types of content perform best and create more of that. If your video tutorials get way more engagement than your promotional posts, make more tutorials.
Experiment regularly but not constantly. Try new content formats, posting times, and topics, but give each experiment enough time to gather meaningful data before you judge whether it worked.
The Compound Effect of Consistency
Here’s something nobody tells you about Facebook growth: the first 1,000 followers are the hardest. The next 1,000 are easier. The 1,000 after that are even easier. Growth compounds.
When you have 500 engaged followers, each post reaches maybe 50-100 people organically. When you have 5,000 engaged followers, each post might reach 500-1,000 people. Same effort, 10x results.
This is why giving up after a few months is the biggest mistake you can make. The work you’re putting in now is laying the foundation for exponential growth later. Most businesses quit right before things would have started taking off.
Stay consistent with your posting schedule, keep engaging with your audience, continue providing value, and trust the process. Building engagement on your posts helps signal to Facebook that your content is worth showing to more people, which creates that compound effect.
The businesses winning on Facebook in 2025 aren’t necessarily the ones with the biggest budgets or the most creative content. They’re the ones that showed up consistently, provided genuine value, and didn’t give up when growth was slow.
Taking Action Today
You now know more about Facebook growth than 95% of business owners. The question is whether you’ll actually implement any of it.
Start with the fundamentals: optimize your page, create a content calendar, and commit to posting consistently for the next 90 days. That’s the bare minimum for seeing real results.
Focus on one or two content types that play to your strengths. If you’re comfortable on camera, lean into video. If you’re a strong writer, create text-based posts that tell stories. Don’t try to do everything at once.
Engage authentically with your audience and with other pages in your space. This costs nothing but time and creates compounding returns.
Consider strategic investments to overcome initial barriers. Whether that’s a small ad budget or using growth services to build initial momentum, sometimes spending a little money upfront saves months of frustration.
Most importantly, remember that building a Facebook following is a means to an end, not the end itself. Your goal isn’t followers for the sake of followers. It’s building an audience of potential customers who know, like, and trust you enough to buy from you.